Top 10 reasons why IPL will work
- It involves Cricket. Its a religion.
- It involves Bollywood.
- It involves money. A lot of it.
- It involves Reliance Industries (their touch is golden).
- It involves savvy entrepreneurs/ business houses who never miss a business opportunity. (GMR, Deccan, India Cements, DLF)
- It takes only 3 hours of people’s time.
- It is bound to get a result unlike test cricket. (Bowl out is gripping).
- It involves australians and pakistanis. Both are known for bringing their own flavor to the game.
- It involves cheerleaders. Indians are starved. Its a new phenomenon and they will like it.
- It involves SRK. In India SRK and Sex sell. IPL has both (kind of).
A recent survey shows that following 3 C’s are the most covered on Indian television:
- Crime
- Cinema
- Cricket
IPL has the later two. What more can we ask for.
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